Tag Archives: sam pinto

Who’s afraid of YouTube?

Andrew de Castro (Photo by Jojo Panaligan)

Andrew de Castro (Photo by Jojo Panaligan)

MTV Channel Head Andrew de Castro is confident of garnering strong viewership despite the presence of YouTube and other platforms that offer music videos on demand.

He cited MTV Pinoy’s original content “that has local flavor and can’t be found anywhere else” and the youth entertainment channel’s reputation of being kingmaker as advantages.

“There’s still a segment sa market that wants to be told what’s cool, to validate what they like,” de Castro said in an exclusive interview held at The Library Metrowalk.

Some of the new shows on MTV Pinoy are “Halo Halo,” which will focus on events and programs geared towards Filipino viewers; “The OPM Show” (the latest about Pinoy artists); “Rock On Pinas!” (local rock scene); “Senti,” (video lovefest of romantic Pinoy songs); and “Pinoy Beats” (local hip hop and R&B tunes).

Though MTV Pinoy will initially start as a three and a half-hour block starting Feb. 14, de Castro said they expect to become a full channel by year-end.

In picking the VJs – namely Sam Pinto, Andre Paras, Yassi Pressman and Josh Padilla – personality over popularity was top consideration.

“There’s hip girl Sam, girl-next-door Yassi, handsome jock Andre, and cool guy Josh. Many people can identify with them if not aspire to become like them. It’s really the mix of the set that landed them the job,” de Castro said.

And while MTV Pinoy is collaboration between Viacom International Media Networks (VIMNS) Asia and Viva Communications, Inc, which has its own record label, de Castro said music videos of other labels will be aired, too.

“MTV Pinoy is fair, agnostic,” he said.

MTV Pinoy can be seen on SKY (Channel 71), Destiny (channel 47 on analog, Channel 71 on digital), and Cable Link (Channel 37).

Sinulog 2014 Diary: Bright lights, big city

  • Colorful Sinulog Masks (Jojo Panaligan)

  • Cebu Longganisa On Grills (Jojo Panaligan)

  • Candle Offerings (Jojo Panaligan)

  • Nicki Minaj Kalokalike

  • It was a wonderful music experience for Life Dance Loyalists

  • Rovilson Fernandez with a friend at the Tattoo party in Ayala Terraces

  • Newly-launched Tattoo ambassador Mars Miranda on what he does best as Turntable Assassin

  • DJ Jimmy Carris at the LifeDance 2014 co-presented by Globe Postpaid

  • Leading the ceremonial opening of the Globe Neon Carnival were Globe Retail Transformation and Management Head Joe Caliro and Cebu City Mayor Michael Rama

  • Colorful Sinulog Masks (Jojo Panaligan)
  • Cebu Longganisa On Grills (Jojo Panaligan)
  • Candle Offerings (Jojo Panaligan)
  • Nicki Minaj Kalokalike
  • It was a wonderful music experience for Life Dance Loyalists
  • Rovilson Fernandez with a friend at the Tattoo party in Ayala Terraces
  • Newly-launched Tattoo ambassador Mars Miranda on what he does best as Turntable Assassin
  • DJ Jimmy Carris at the LifeDance 2014 co-presented by Globe Postpaid
  • Leading the ceremonial opening of the Globe Neon Carnival were Globe Retail Transformation and Management Head Joe Caliro and Cebu City Mayor Michael Rama

 

For the youth and for years now, the Sinulog Festival in Cebu held third week of January is as much about honoring the patron Sto. Niño as it is about revelry on the streets for days on end.

Last week, GlobeTelecom had Bulletin Entertainment join its activities amid the festivities in the Queen City of the South. We ended up painting the town red with shouts of “Pit Senyor!” at every stop and from every corner, singing at the top of our lungs and dancing to music served up by renowned DJs, and seeing double with dead ringers of Marian Rivera, Sam Pinto and Nicki Minaj leading the crowd into merry mayhem.

 

Jan. 16, Cebu I.T. Park, Globe Neon Carnival

A village-like attraction built on a vacant lot featuring food carts, drink stations, interactive game booths and topnotch entertainment highlighted by a “Kalokalike” contest, this opening salvo was a roaring event, with Cebu City Mayor Michael Rama and Globe Retail Transformation and Management Head Joe Caliro leading the ribbon cutting ceremony.

By sun down, many of the visitors (mostly students and yuppies) had food and cup of drink in hand (free for Globe subscriber) and they were milling about like bees in a flower field. Pulsating dance music that can be heard a block away and intelligent lights that zapped the skyline beckoned to people in droves most of whom when they come, would whip out their phones and text family and friends to come and check out the scene with them – and fast!

Or the early birds took pictures of the proceedings and posted these on social media which seemed to be de rigueur mode of subtle invitation. It seems to work because by the time dinner was over, the place was packed. It is said that the four-day carnival chalked up 31,000 plus attendees.

Then again, who can resist the hourly raffles (Tattoo Swatch Watches and Cloudfone handset lang naman) and seeing the roving Globe Store a.k.a. Globe Mobility Store-On-The-Go? Where there’s prizes and the latest roster of gadgets, expect a mob. An Instagram contest was announced and past midnight, DJ Eric Capili took the wheel and had the partygoers gyrating to the beat as if pants were on fire.

Spotted dancing booty off were the invited “Kalokalike” finalists themselves who had rendered numbers prior. As they say, work hard, party harder. Pit Senyor!

 

Jan. 17, Cebu Boardwalk, Lifedance Party

We thought we were late arriving at the venue past 10:30 but once we saw the looong lines, we knew things were just beginning to heat up. There was a nation of people out there that members of our group lost each other several times no matter how hard we tried to remain together. If not for our phones and the strong signal (Globe, of course, wink, wink), it would’ve been impossible regrouping.

Positioned from the VIP section on the second level of this reclamation area in Mandaue City, we had a good view of how featured DJs Chris Lake, Starkillers, Bobina commanded the crowd using their turntables. How the people cheered upon hearing their favorite songs (the response to David Guetta’s “Titanium,” Martin Solveig’s “Hello” and Zed’s “Clarity” can wake up the dead)! How they pumped it up with friends and even with the complete strangers beside them as neon and strobe lights and the illumination from fireworks covered sweaty, exuberant faces! How the drinks and laughter flowed! It was good vibes all the way – like starring in some ridiculously chaotic Ke$ha music video.

Many boys came in shorts and sandos. Most girls came in sneakers and short shorts or skirts. These were the uniform. All stayed, worked the dance floor with attitude, and took photos of themselves and with their friends using phone cam past 4 a.m.

As special treat, the 22,000 attendees were first to see the new Huawei Ascend G526 LTE first launched in Cebu at the Sinulog. Pit Senyor!

 

Jan. 18, Free Day

Had we stuck to the itinerary, this is how the so-called “Vesperas” would’ve gone: 6 a.m., Fluvial Procession of the Miraculous Image of Sto. Nino; 9 a.m., Re-enactment of the Baptism of Queen Juana and Rajah Humabon at Basilica del Sto. Nino; 2 p.m. Solemn Procession of the Miraculous Image of Sto. Niño; 7 p.m., Sinulog Fireworks Competition and Street Party at Fuente Osmena and Plaza Independencia; and 10:30 p.m., Performance by DJ Pharm from Guam and DJ Clyde Harris from Australia.

But because we were up late the previous night, we got to hit the streets only after lunch time. We went to Basilica del Sto. Nino and heard part of the mass outside (it was as far as we could go given the throng blocking all entrances from a mile away). On the streets were colorful Sinulog masks, various Sto. Nino idols, Cebu longganisa on grills that wafted yum, candle offerings and stacks of corns and fishballs. People bearing Sto. Niños were on their way to somewhere and nowhere, jostling each other and sidestepping moving vehicles unless they get squashed. It was freewheeling ambience, real holiday mood everywhere. Our company had to give up seeing Magellan’s Cross, though, but, well, there’s Sinulog next year, anyway, so better luck then.

Because everyone seemed to be where we were, we had a hard time flagging down a cab even when we had walked all the way to historical Colon Street to get one. Fortunately, our companion based here managed to sweet talk a driver into taking us to a mall where the fireworks competition was to be held.

Dinner consisted of lechon, the nth time we had one in Cebu. After that, some of us went home with bags full of danggit, chicharon, otap and other favorite pasalubong choices. The rest partied the night away with their friends based in Cebu or ones they had just made then and there. Pit Senyor!

 

Jan. 19, Ayala Terraces, ElektroMundo 2014

Prior to the EletroMundo party co-presented by Tattoo, we got the chance to experience the famed street party downtown at dusk. There was already a sea of young people when we came and by the time we left, we were pretty sure our last name was already “Pit Senyor” what with the thousand times people shouted it to our faces when we passed by.

It was an exhilarating experience: people were drinking and dancing on the streets; wiping paint on each other and even complete stranger’s faces and other body parts all in the name of good fun; sharing stories loudly and just horsing around, preening and playing. It is said that a telltale sign that you’ve not gone to this street party at all is if you come home immaculate or not being LSS-ed (last song syndrome) by the “Pit Senyor” dance tune that seem to follow you like a shadow.

At Ayala Terraces as clock struck 10 p.m., Globe Telecom unleashed its new Tattoo brand ambassador DJ Mars Miranda, who took the level of party fun to new heights. While it was a by-invitation event, mallgoers outside the barricades witnessed the whole thing meaning seeing people (including celebs Rovilson Fernandez, Laureen Uy and Martin del Rosario) carousing like the beat won’t stop ‘till the break of dawn. Out of sheer excitement (or maybe it was the alcohol that did it), a few brave souls mounted the stage and did impromptu solo dance to the delight of the tipsy crowd. It’s so ‘80s but indeed they just put their hands in the air and waved it like they just don’t care!

That night, there were grand fireworks somewhere, a Kalokalike championship in another party of the city, and a concert at another venue. Such is Sinulog.

From a first-timer like us, this is message sent-message received, loud and clear:

It’s sensational four-day Sinulog romp no one would ever want any other way. Pit Senyor!

 

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MTV returns with a Pinoy bang!

Sam Pinto

Viacom/MTV Asia’s Rene Esguerra, Indra Suharjono and Tan Chee Kiat (Photo by Ed Ramos); One of MTV Pinoy’s new VJs, actress Sam Pinto (inset; Photo from FHM)

The familiar logo will be staring at you from the screen but the program comes with a decidedly different feel. MTV is back, slightly rebranded as MTV Pinoy from MTV Philippines. Rene Esguerra, Country Manager for the Philippines, tells Bulletin Entertainment, “It’s a collaboration between Viacom (parent company of MTV in Asia) and Viva (Communications, Inc.), coming up with a Pinoy music channel, which, basically, is still MTV but more skewed to appeal to the Filipino youth.”

Before you moan and decry the music of your own youth, think about this: Any true child of MTV – those weaned on Michael Jackson videos-cum-short films, those weird but iconic images from hair metal bands, the loopy dancing from big-haired pop artists, morose new wave bands in heavy eyeliner and the likes – know that pop culture changes with the times. Jon Bon Jovi cut his hair and stopped wearing those earrings, didn’t he? Even Hannah Montana learned to drop her inhibitions – and her pants!

Conversely, the music also changes and so does people’s taste in entertainment. The repositioned “youth channel” would be far removed from the time of Mark Knopfler singing “money for nothing and the chicks for free” and Sting petulantly chiming in, “I want my MTV” in the background. Ah, those days. We really did want our MTV.

MTV Pinoy will broadcast on a dedicated Philippine feed, carrying with it programs produced by Viva. Indra Suharjono, MTV Asia’s EVP and managing director, notes, “We will be part global and part local.”

So what if you see Viva artists Sarah Geronimo and Anne Curtis telling you to watch your MTV? You will still get your instantly gratifying share of Miley Cyrus twerking if that tickles your fancy. Skipping the specifics, it only means that MTV Pinoy’s programming is now meant to be as responsive as possible. For that, we have social media to thank.

Suharjono shared that the Millennial Study about the youth around the world “showed that because of social media, (they) are more connected than before. So if Miley Cyrus did twerking at the Video Music Awards (VMAs), someone in the Philippines knows it and they want to see it, right?”

Responding to this “on demand” kind of viewer consumption may be costly in the past – “It is expensive to bring live feed (from the US) into Asia,” Suharjono relates – but today’s technology allows for same-day viewing of shows like the VMA across the globe. With the global broadcasting aspect taken care of, Suharjono says they will also put their focus on other content, especially since kids still like to consume local music.

“Philippines is one of the markets within Southeast Asia that I’ve felt has got the strongest local music scene,” Suharjono observes, noting not just fan support for local acts but also the number of recent breakout Pinoy artists like Charice and Arnel Pineda. Marrying the power of television as a platform for artists and mining the Internet as a great marketing tool and a way to discover new talents, the people behind MTV have the blueprint to build the channel anew, aided by advances in technology utilized like it has never been before.

The feed begins on Jan. 31 but here’s what MTV Pinoy intends to do:

Local Shows For Local Taste
Esguerra initially names planned shows like MTV Senti, which will showcase a collection of Filipino love songs, and MTV Halo-Halo. He notes that the local flavor “would really appeal to the youth.” They are even developing something called “Selfie Kabayan,” apparently “an opportunity for everybody to send in their selfies or their videos,” Esguerra shares. They are also looking into bringing in shows like “Awkward,” “Catfish,” and others “with a social responsibility angle (that) educates the youth,” adds Tan Chee Kiat, MTV Asia’s Chief Operating Officer.

Stay A Network-agnostic Channel
We all know about the network wars that put celebrities on either side of the invisible divide. In the same way, there are record labels that exclusively sign artists to their rosters. Esguerra explains the wisdom of doing a tie-up with Viva, noting how the company has “always taken pride in being agnostic.” Whether signed artists or indie, whether one is tied to a certain network, MTV Pinoy welcomes all.

VJs And Road Shows
MTV Pinoy aims to make their presence felt in different campuses with the intention of discovering new talents and possibly look for VJs. Already, MTV Pinoy has named four VJs: Josh Padilla, GMA talents Sam Pinto and Yassi Pressman, and Andre Paras, son of basketball great Benjie Paras.

Pushing P-Pop
K-pop burst from Korea to conquer the US. J-pop has also been successful in that regard. Pinoys have always dreamed of making it abroad, and MTV Pinoy might be the springboard for that full on P-pop invasion. A thought that thrilled Suharjono when we broached the topic, the MTV Pinoy officers agree it is a good direction to take: Hone world-class acts without giving up what makes the Filipinos unique, foreign influences notwithstanding. “Let’s come up with our own identity. P-Pop can start with MTV,” Esguerra declares.

Still want your MTV?

For the first few months MTV Pinoy will only take up 3.5 hours of MTV Asia’s programming. MTVAsia/MTV Pinoy airs on Dream Ch. 9, SkyCable Ch. 71, Parasat Ch. 26; and on MTV Live – Cignal Ch. 103 and SkyCable Ch. 190.

Bong Revilla no longer in ‘Sugo’

SEN. BONG REVILLA, Manila Bulletin

SEN. BONG REVILLA

We were told Sen. Bong Revilla is no longer in the film “Ang Sugo,” where he was supposed to play the role of Ka Eduardo Manalo. “Sugo” will be shown during the celebration of the 100th anniversary of Iglesia Ni Cristo (INC) next year.

Amid the Pork Barrel controversy that he’s involved in, Senator Bong told INC leaders that he is no longer the right person or actor to portray the role of Ka Eduardo Manalo, current head of INC.

Senator Bong was quoted as saying that he did not want the INC leadership to be dragged into the issue involving him and other fellow solons. He said he felt bad about begging off from doing the movie because he has great respect for Ka Eduardo but he hopes that they will understand his situation, that he has to put all efforts and attention to the legal battle that he is currently facing. Because of this he might not be able to give enough time and concentration to the project.

He said he felt so honored that INC considered him for such an important role in “Sugo,” but Senator Bong said it’s not right that INC be involved in any way to his personal battle.

INC leadership likewise regrets that Senator Bong won’t be able to do the project, the senator being a good friend of INC but they understand his sentiments. And whatever happens, such friendship between INC and Senator Bong won’t be affected, they stressed.

 

• • •

‘She’s the One’ Opens Today

 

DINGDONG DANTES, Bea Alonzo and Direk Mae Cruz

DINGDONG DANTES, Bea Alonzo and Direk Mae Cruz

Star Cinema’s “She’s The One,” which pairs for the first time multi-awarded Kapuso star Dingdong Dantes and Kapamilya box office actress Bea Alonzo, opens today in more than 120 theaters nationwide.

Also starring in “She’s the One,” which is part of the ongoing 20th anniversary celebration of Star Cinema, are Enrique Gil, dubbed “The Next Ultimate Leading Man,” and Star Magic 2013 discovery and emerging “It Girl” Liza Soberano.

“She’s the One” director Mae Czarina Cruz said it was a great opportunity and a great experience working with Dingdong. “When they told me that Dingdong would be starting in the movie, I was excited, I grabbed the chance, minsanan lang kasi ’to… Dingdong is a great guy, kaya pala Marian (Rivera) is so in love with him.”

About Bea, Direk Mae said “I’ve known her since ‘Maging Sino Ka Man,’ at sinabi ko sa kanya, ‘You have really grown as an actress and a person.’ Ibang-iba ang maturity at dedication ni Bea sa trabaho niya.”

On her part, Bea said “It’s been a while since gumawa ako ng ganito ka-light na project. It’s good for me kasi at least magbabago ’yung mga ginagawa kong mga projects. At si Direk Mae, tinutukan talaga ako sa lahat ng reaction shots ko kasi at some point, naka-kahon na ako, meron na kasing sense of drama sa bawat action ko. Kun’di niya ako natutukan, hindi naging maayos ang performance ko.”

About Enrique, Bea said “Natutuwa ako sa kanya. I saw his dedication to his work and it’s refreshing to work with someone younger, it’s like breath of fresh air, iba ang energy niya, so I’m very thankful na naka-trabaho ko siya.”

Like Direk Mae and Bea, Dingdong also found working on “She’s the One” great and memorable. “Feeling ko may kakaibang magic na bihirang mangyari sa unang pagkakataon… for six to seven persons to click instantly, that’s really magic. I’m very thankful na very talented and dedicated ang mga kasama ko sa pelikulang ito…”

 

• • •

First-Ever Hair Symphony Orchestra

 

SAM PINTO, Manila Bulletin

SAM PINTO

On Oct. 17 at the NBC Tent, Cream Silk will stage “Hair Sonata: The World’s First-Ever Hair Symphony Orchestra,” a once-in-a-lifetime celebration of beauty, music and art through the biggest and most beautiful demonstration of hair strength in the world. The Cream Silk Hair Sonata is a mixed-media spectacle headlined by the Hair Symphony Orchestra – a 42-piece orchestra featuring a 10-member all-female string ensemble all using hair bows. The performances will be composed and conducted by renowned Maestro Gerard Salonga of the ABS-CBN Philharmonic Orchestra.

Serving as backdrop for the Hair Orchestra’s enchanting serenades will be the master choreography of Ballet Philippines’ Alden Lugnasin, and an all-new and all-original short film by acclaimed director Gus Cruz featuring Cream Silk muse Sam Pinto.

 

 

• • •

Tidbits: Happy b-day greetings today, Oct. 16, go to Ms. Rosa Rosal, Richard Reynoso, Sec. Sonny Alvarez, Princess Violago, Dr. Pacita Gonzalez, Eden Arias, Dr. Concordia Pascual, Cathy Babao, Fe Aurora Castro, Cynthia Sullivan (a.k.a. Zapphire), Pearlie Cabanizas, Jojo Temporal, Victor Mark M. Santos, Violeta Flores Constantino of Sun-Life of Canada, New York-based Dr. Nora Realuyo and Ernesto V. Martinez, Gerry Velasquez, Tony Gonzales, entertainment writer Emy Abuan, and GMA Network executive Jimmy Duavit… Happy wedding anniversary to Bobby and Venny Yalung of New Jersey, USA…

Shehyee: Next hot pinoy rapper?

Shehyee, manila bulletin, manila bulletin entertainment

Shehyee

He has 3.2 million viewers on YouTube and a looming rivalry with popular rapper Abra. Yep, Shehyee is on radar.

And while he doesn’t look like your next rap superstar at first glance, give him a mic and he transforms into this wordsmith with a knack for the lyrical and an ear for catchy songwriting.

“Sa battle lang naman ako nangangagat,” says the Mandaluyong native, when asked about “Fliptop,” the popular rap face-off that pits one MC versus another. “Hindi naman parating naka-on yun. Pag kailangan lang.”

The name-calling in battles can get nasty, but Shehyee always keeps his cool whenever he joins one.

“Madalas sa battle, yung mga below-the-belt na bira akala nila napipikon ako, pero hinde eh. Pag maganda hirit ng kalaban humahanga pa ako eh. ‘Uy lupit nun ah, nadale mo ko dun ah!’

“Actually pag mas magaling ang line ng kalaban, mas natutuwa pa ko. Pag panget yung hirit dun ako naasar eh. ‘Galingan mo naman!’ Sinasayang mo oras ko dito eh.”

Shehyee built his name on the scene this way and is now one of the most recognizable MC’s in the underground hip hop scene. He’s still trying to get used to the adulation. “Nakaka-pressure, minsan ingat ka na sa gagawin mo in public,” he mused aloud.

He has released the original song “Trip Lang” with a music video that garnered a millions views on YouTube less than a week after upload.

Shehyee hares his recipe for viral hits. “Napakalaking bagay kung bakit naging viral yung video kasi first time ni Sam Pinto mag-rap (dun). Next is magaan lang yung song. Maganda arrangement, magaan ang lyrics, and the video is nice, sabi nga nila ang daming chicks! (laughs) And lahat nung nasa video may kani-kaniyang following.”

Asked about his touted rivalry with Abra, Shehyee said “Well, people ang gumagawa ng rivalry na yan eh. Syempre habang laging may ganyan, may nag-go-grow na rin sa min, nape-pressure na rin kami eh.”

He stressed though that they are on good terms.

“Pero simula pa lang, kami naa ng pinagtatapat, dahil same age – at pareho daw kaming pogi (laughs).”

Turning serious, he said, “Pero I don’t take this ‘rivalry’ personally. My biggest rival is myself. I’m always competing with myself.”

Shehyee’s eponymous album will be released on Oct. 5.

Sam narrowly beats Angel in FHM list

MANILA, Philippines -- She may have been overtaken by relative newcomer Sam Pinto, but two-time No. 1 "sexiest" woman Angel Locsin is still clearly in the minds of FHM readers as one of the country's hottest women.